Target : Nationals living in the U.A.E.
Message : Part Sale campaign 25 to 70%
Operation : Belly band in Al Khaleej Newspaper. We tried to innovate by doing a die cut of the couch to make it look more alive and make it "pop out" of the belly band.
Operation : Belly band in Al Khaleej Newspaper. We tried to innovate by doing a die cut of the couch to make it look more alive and make it "pop out" of the belly band.
Distribution : 37,000 copies printed and distributed in the U.A.E on April 14th 2016
Why Al Khaleej
Al Khaleej is the N°1 overall UAE newspaper.
Its key readership are Emirati & Expat communities across the UAE and all classes, and strongest overall heritage in terms of readership.
